Boulby Weinberg LLP

Crafting a strategy and a brand position for a law firm with highly specialized international experience.

Focused on providing counsel and representation in complex family law issues for high-net-worth individuals, Boulby Weinberg LLP (BW) has experience in both local and international jurisdictions. Referred to us by our client Grant & Sadvari, the founders of BW asked us to create a brand identity for their new firm. We began the process by crafting a brand strategy that would position BW as a boutique law firm offering personal and highly specialized services through very experienced lawyers. A new visual identity, unique in this tier of the market, was expanded across a full stationery set, custom photography, and an informative website.

Brand Touchpoints
  • Direct Mailer,
  • Logo,
  • Notebook,
  • Photography,
  • Stationery,
  • Website
  • Website Screens
  • Website Pages
  • Logo, Colour, and Patterns
  • Stationery
  • Presentation Folder, Letterhead, and Card
  • Direct Mailer
  • Cards and Notebook