A ‘Flourishing’ Report

Designing a report to disseminate findings on Toronto's new multifaceted entrepreneurial class.

The Toronto Hispanic Chamber of Commerce (THCC) and its co-sponsor, City of Toronto, conducted a study of the Latin American Business Community in Toronto and the GTA. CASCO was engaged to create a visual interpretation of the data and to design the report. We developed a visual language which helped convey how the community is 'flourishing' and reflected on its diversity. We created original imagery using a spirograph, which turned into a theme that was further applied to the visual interpretation of the data.

A printed copy of the study was distributed at the conference along with an infographic poster.