Grant Crawford Watson LLP

Crafting a brand to position and support an established family law firm as it expands.

An established law firm that was preparing to enter a new era, Grant Crawford Watson LLP retained CASCO to create a new brand identity for its relaunch in 2017.

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A carefully crafted positioning strategy places the firm in a tier associated with exclusivity and high levels of service. With three experienced lawyers at the helm, the new firm's visual identity is intended to convey a convergence of expertise. It incorporates a graphic device composed of fine lines, representing the different yet complementary perspectives that each professional brings. The stationery set was produced using letterpress techniques, a tactile marker of attention to detail. Clean and easy to navigate, the website brings the new firm to life with vivid professional photography.

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Brand Touchpoints
  • Advertising,
  • Brand Identity,
  • Photography,
  • Stationery,
  • Website

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  • Stationery
  • Logo, Graphics, Colours, Guide
  • Stationery
  • Envelopes

  • “The CASCO team was sensational in creating a design that was perfect for our vibrant firm.”

    Stephen Grant
    Grant Crawford Watson LLP

  • Mugs
  • Website Screens
  • Website Pages