Lennard Commercial Real Estate

Adding the human touch to a commercial real estate brand to differentiate it in the market.

Founded in 1980, Lennard offers a complete range of real estate services to occupants, tenants, owners, and investors in the office, retail, industrial, and land sectors in Toronto and the GTA, across Canada and North America.

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CASCO worked with Lennard to craft a brand strategy and brand representation which would align with the company’s true character and pave the way to achieving the goals and objectives the firm has set for its future.

Establishing a more ‘human’ approach to commercial real estate provided us with a positioning strategy that naturally manifested itself in the theme of ‘conversation’. This was a platform for business conversations, information, and collaboration in pursuit of mutually remarkable results.

Visit Lennard's website.

Brand Touchpoints
  • Brand Identity,
  • Brand Strategy,
  • Business Cards,
  • Logo,
  • Marketing Materials,
  • Photography Guidelines,
  • Signage,
  • Stationery,
  • Website

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  • “CASCO understands us. They were able to distil the essence of our brand, both verbally and visually. Our new brand is a total success.”

    Holly Malyk Biggs
    Partner, Vice President of Operations
    Lennard Commercial Realty, Brokerage