For over 25 years Ontree has been at the helm of a service driven industry.

Ontree came to CASCO after going through a business and marketing overhaul which aimed to position it to compete with large city players in the tree care arena.

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We started by analyzing the competitive landscape to identify visual avenues and opportunities that could be leveraged to develop a unique identity that would help draw attention and create instant recognition. As Ontree is known for its excellent client service and friendly approach, the selection of a typeface that would portray this was key. They also wanted to inform the audience that despite the perception that tree-care is only a seasonal issue, it is actually a year-round necessity to ensure healthy and safe canopies. To address this the new identity implemented seasonal colours that support Ontree's year-round communications and service offering.

A set of collateral materials was designed to support sales and marketing efforts, and impactful fleet signage help the new brand send a message of pride, care, and expertise in a bold and consisted manner.

Brand Touchpoints
  • Brand Identity,
  • Direct Mailer,
  • Stationery,
  • Vehicle Wraps
  • Stationery
  • Logo, Graphics, Colours, Guide
  • Stationery Details
  • Bucket Truck
  • Trucks