We started by analyzing the competitive landscape to identify visual avenues and opportunities that could be leveraged to develop a unique identity that would help draw attention and create instant recognition. As Ontree is known for its excellent client service and friendly approach, the selection of a typeface that would portray this was key. They also wanted to inform the audience that despite the perception that tree-care is only a seasonal issue, it is actually a year-round necessity to ensure healthy and safe canopies. To address this the new identity implemented seasonal colours that support Ontree's year-round communications and service offering.
A set of collateral materials was designed to support sales and marketing efforts, and impactful fleet signage help the new brand send a message of pride, care, and expertise in a bold and consisted manner.
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