In collaboration with the team at Lighthouse, Scotiabank’s in-house creative agency, we developed a line of branded merchandise to support the launch of ScotiaBoutique—a curated collection of specialty items designed to bring the brand to life in fresh and tangible ways.
The collection was conceptually designed to represent both Retail and Wealth lines of business, with items designed specifically for internal distribution and team appreciation. The result: a flexible, elevated merchandise system that reflects Scotiabank’s evolving brand expression and strengthens internal brand pride.
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