SELECTED WORK · POSITIONING & WEBSITE DESIGN
New Paramount
Studios
Building upon a legacy of services that spans a lifetime.
- Client
- New Paramount Studios
- Sector
- Photography & videography
- Scope
- Positioning strategy
Website design & structure
Creative direction: Diego Casco
Photography
for a lifetime.
New Paramount Studios is a leading photography and videography studio in Toronto. Their focus is 'Lifetime Photography', which is reflected through the longevity and closeness of their business relationships with clients, throughout all of their life's milestones.
Four milestones.
One clear platform.
CASCO was tasked with helping to craft an actionable positioning strategy that was executed mainly by redesigning and reorganizing their website to better reflect their wide range of services. Defining four main service offering categories that align with the major milestones of one's life (wedding, family, academics, and business) helped bring focus to the business and its sales and marketing efforts. It also established a clear structure for the website.
Visit New Paramount Studios' website.
LET’S WORK TOGETHER