SELECTED WORK · BRAND STRATEGY & IDENTITY
Lennard Commercial Real Estate
Adding the human touch to a commercial real estate brand to differentiate it in the market.
- Client
- Lennard Commercial Real Estate
- Sector
- Commercial real estate
- Scope
- Brand strategy
Visual identity
Web presence
Creative direction: Diego Casco
The human
touch.
Founded in 1980, Lennard offers a complete range of real estate services to occupants, tenants, owners, and investors in the office, retail, industrial, and land sectors in Toronto and the GTA, across Canada and North America.
A platform for
conversation.
CASCO worked with Lennard to craft a brand strategy and brand representation which would align with the company’s true character and pave the way to achieving the goals and objectives the firm has set for its future.
Establishing a more ‘human’ approach to commercial real estate provided a foundation for a positioning strategy that naturally manifested itself in the theme of ‘conversation’. This was a platform for business conversations, information, and collaboration in pursuit of mutually remarkable results.
Visit Lennard's website.
“CASCO understands us. They were able to distil the essence of our brand, both verbally and visually. Our new brand is a total success.”
“Experienced, reliable, and easy to work with. The CASCO team helped make this a remarkable transformation.”
LET’S WORK TOGETHER