SELECTED WORK · BRAND IDENTITY
Ontree
For over 25 years Ontree has been at the helm of a service driven industry.
- Client
- Ontree
- Sector
- Tree care
- Scope
- Brand identity
Marketing collateral
Fleet signage
Creative direction: Diego Casco
Care.
All year round.
Ontree came to CASCO after going through a business and marketing overhaul which aimed to position it to compete with large city players in the tree care arena.
Instant
recognition.
CASCO started by analyzing the competitive landscape to identify visual avenues and opportunities that could be leveraged to develop a unique identity that would help draw attention and create instant recognition. As Ontree is known for its excellent client service and friendly approach, the selection of a typeface that would portray this was key. They also wanted to inform the audience that despite the perception that tree-care is only a seasonal issue, it is actually a year-round necessity to ensure healthy and safe canopies. To address this the new identity implemented seasonal colours that support Ontree's year-round communications and service offering.
A set of collateral materials was designed to support sales and marketing efforts, and impactful fleet signage help the new brand send a message of pride, care, and expertise in a bold and consisted manner.
LET’S WORK TOGETHER