SELECTED WORK · BRAND STRATEGY & IDENTITY
Grant Crawford Watson LLP
Crafting a brand to position and support an established family law firm as it expands.
- Client
- Grant Crawford Watson LLP
- Sector
- Family law
- Scope
- Brand strategy
Visual identity
Web presence
Creative direction: Diego Casco
A new
era.
An established law firm that was preparing to enter a new era, Grant Crawford Watson LLP retained CASCO to create a new brand identity for its relaunch in 2017.
A convergence
of expertise.
A carefully crafted positioning strategy places the firm in a tier associated with exclusivity and high levels of service. With three experienced lawyers at the helm, the new firm's visual identity is intended to convey a convergence of expertise. It incorporates a graphic device composed of fine lines, representing the different yet complementary perspectives that each professional brings. The stationery set was produced using letterpress techniques, a tactile marker of attention to detail. Clean and easy to navigate, the website brings the new firm to life with vivid professional photography.
Visit Grant Crawford Watson's website.
“The CASCO team was sensational in creating a design that was perfect for our vibrant firm.”
Grant Crawford Watson LLP
LET’S WORK TOGETHER