SELECTED WORK · BRAND STRATEGY & IDENTITY
Asymmetric
The difference – your advantage.
- Client
- Asymmetric
- Sector
- Software development
- Scope
- Brand strategy · Brand identity
Website & communications
Creative direction: Diego Casco
Difference as
an advantage.
Asymmetric, a software development company, is gearing up to enter the Canadian market and sought a brand development partner to ensure its brand meets market expectations.
In today's competitive landscape, leveraging technology is vital for maintaining a competitive edge. This philosophy is deeply ingrained in Asymmetric's core values. Recognizing the significance of this insight, CASCO took on the task of developing a brand strategy to position the company by highlighting how embracing one's differences can serve as a competitive advantage.
A distinctive
point of view.
Inspired by the concept of the company's name, CASCO explored effective methods to communicate what sets Asymmetric apart. During the exploration, CASCO rediscovered the 'difference' symbol, which also symbolizes equality. The 'slash' symbol represents the ascending stem of the uppercase letter A, adding further significance to the custom mark. By emphasizing differentiation as a strength, CASCO created a platform that showcases the distinctive elements that set Asymmetric apart from its competitors.
Designed
for growth.
To enhance the new brand identity, CASCO carefully curated a vibrant colour palette, selected relevant stock imagery, and revitalized the company's website to drive business growth.
asymmetric.biz
LET’S WORK TOGETHER