SELECTED WORK · BRAND STRATEGY & IDENTITY
Boulby Weinberg LLP
Crafting a strategy and a brand position for a law firm with highly specialized international experience.
- Client
- Boulby Weinberg LLP
- Sector
- Family law
- Scope
- Brand strategy
Visual identity
Web presence
Creative direction: Diego Casco
Specialized
experience.
Focused on providing counsel and representation in complex family law issues for high-net-worth individuals, Boulby Weinberg LLP (BW) has experience in both local and international jurisdictions.
Personal.
Distinctive.
Referred by CASCO’s client Grant & Sadvari, the founders of BW asked CASCO to create a brand identity for their new firm. CASCO began the process by crafting a brand strategy that would position BW as a boutique law firm offering personal and highly specialized services through very experienced lawyers. A new visual identity, unique in this tier of the market, was expanded across a full stationery set, custom photography, and an informative website.
LET’S WORK TOGETHER