SELECTED WORK · BRAND STRATEGY & IDENTITY

LDIC Inc.

Wealth Longevity.

Client: LDIC Inc.
Sector: Wealth management
Scope: Brand strategy · Brand identity
Website & communications

Creative direction: Diego Casco

A legacy,
seen afresh.

As LDIC continues to thrive and its reputation grows, its brand has to keep up. So as they approached their 25th year of business, it was time to bring on a fresh look. But of course, as their strategic creative partner, CASCO took this branding assignment much further.

CASCO dived into a positioning process that involves analyzing the current business environment and influencing factors. For example, how have impending generations of customers been impacted by the changes of the last three years? What areas of life have reclaimed our attention? These and other themes helped shape a new perspective on what is relevant to investors today and served as the springboard for a new brand strategy platform.

Defining
Wealth Longevity.

Through further in-depth conversations with the firm's leaders, CASCO captured valuable insights to bring LDIC's value proposition to the forefront. One key outcome of the findings was the development of Wealth Longevity, a concise and meaningful statement representing what LDIC stands for at its core. With the brand strategy taking shape, CASCO then focused on developing a new brand expression that was informed by the insights and supported informed decisions.

CASCO developed a refined wordmark by enhancing the existing griffin. This was achieved by conducting a font study to find typography that would complement the fine details of the symbol. The fresh colour palette was carefully selected to reflect warm and comforting environmental tones, evocative of moments like spending time with a loved one on a hazy summer afternoon by the lake. Moreover, through carefully selected custom and stock photography, the new brand expression speaks to LDIC's investment approach focused on capital preservation and accumulation. Enjoy wealth throughout life, and when carefully managed, it passes from one generation to another.

“CASCO’s expertise and proven understanding of LDIC made them the ideal group to revitalize our corporate image. The discovery process was insightful and allowed the development of a brand that succinctly communicates our business, corporate culture and commitment to our clients.”

Nicole DeMunck, CIM
Head of Client Relations and Communications
LDIC Inc.

One narrative.
Every touchpoint.

This new brand narrative was embraced successfully and influenced the redesign of collateral materials, starting with a new set of business cards. The new website's design works well on both large screens and mobile devices, with an elegant and intuitive layout. In addition, the newly designed newsletter system is equipped with seasonal banners that will address LDIC's communication needs in the present and future.

CASCO is proud to have a partnership with LDIC that has lasted over 15 years.