Deeth Williams Wall LLP

Extending a brand that supports the reputation of one of the top IP/IT boutique law firms in Canada.

CASCO was approached by Deeth Williams Wall LLP (DW2) to develop an advertising campaign that would promote the firm and target specific client sectors.

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But we went well beyond that. Recognizing an opportunity to leverage the many unique attributes of the firm's existing brand, we developed a broad range of visual elements, including custom illustrations and key messaging, to help extend the brand's effectiveness. The result: a unique branding platform that positions DW2 as one of the top IP/IT boutique law firms in Canada. As part of a year-long marketing plan, an ongoing brand awareness campaign is driving recognition and business growth.

Credits: Illustration by Dave Murray.

Brand Touchpoints
  • Advertising,
  • Brand Strategy,
  • Business Cards,
  • Illustration,
  • Marketing Materials
  • Business Cards
  • Business Cards
  • IT and IP Brochure Covers and Spread
  • IP Brochure Spread
  • Coaster
  • Banner and Print Ads
  • Illustration
  • Illustration
  • Illustration