A financial services brand that’s responsive, nimble, and fuelled by intuition.

Founded in 1992, InvestorCOM is a leader in providing financial technology and outsourcing services to banks, asset managers, insurance companies, and investment dealers. The firm has developed an innovative suite of FinTech solutions in response to increasing regulation and to meet the demand for more effective client communication and disclosure from the financial services industry.

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CASCO worked with InvestorCOM to develop a brand strategy and expression to convey personalized customer service, innovation, and business growth. The new direction pulls together graphic elements from the existing wordmark, bringing structure and consistency to all marketing elements. The butterfly imagery was customized so that various sequences can be employed to provide flexibility of presentation, bringing it to life. In flight or motionless, the butterfly aligns with the organization’s unique differentiators, evoking transformation, innovation, nimbleness, and responsiveness, as well as the resilience required to thrive in the financial markets for the long term.

The new brand platform is adaptable and expressive. Curated messaging resonates with the firm’s sophisticated audience, and is presented in a serif font which helps convey InvestorCOM as established and approachable financial services experts.

Brand Touchpoints
  • Brand Identity,
  • Brand Strategy,
  • Business Cards,
  • Marketing Materials,
  • Stationery
  • “We weren’t looking for a deep strategic planning exercise, but we knew something was missing. CASCO skillfully led us through a creative process to a place we wouldn’t have reached on our own, bringing a new life and focus to our brand.”

    David Reeve
    InvestorCOM Inc.

  • Tone Of Voice
  • “We challenged the CASCO team to develop a platform that would tie our identity, our brand, and our diverse products together. It was clear they knew what they were doing as they tactfully guided us from getting in our own way to a vision that is fuelling our brand and communications with new energy and clarity.”

    Dave Carr-Pries
    Vice President, Product & Marketing
    InvestorCOM Inc.