New Paramount Studios
Building the platform for photography that spans a lifetime.
New Paramount Studios is a leading photography and videography studio in Toronto. Their focus is 'Lifetime Photography', which is reflected through the longevity and closeness of their business relationships with clients, throughout all of their life's milestones.
CASCO was tasked with helping to craft an actionable positioning strategy that was executed mainly by redesigning and reorganizing their website to better reflect their wide range of services. Defining four main service offering categories that align with the major milestones of one's life (wedding, family, academics, and business) helped to bring focus to the business and it's sales and marketing efforts, it also provided us with a foundational structure for the website to be built upon.
Visit New Paramount Studios' website.