The task assigned to Casco was to create a concept that conveys how Nexus supports investors in achieving their long-term financial goals. To achieve this, the "Climb" design concept was created, inspired by a client's remark, "We'll get you to the top, but it won't happen overnight." The design features a single photo of Mont Blanc in Western Europe, representing the long-term investment process and its ups and downs, akin to a mountain chart. Investing thoughtfully leads to a journey of ascension with positive returns over time, and Nexus will support investors at every step, from basecamp to the mountain's peak.
Cover/inside image credit: vincent-romain-yCF6v9WVFcU-unsplash