Schoolio is a learning platform that was launched during the pandemic to help address the challenges faced by students and parents. Today, its mission is to make education accessible to students worldwide.
To succeed in the education market, Schoolio's leadership knew that brand clarity was crucial. They partnered with CASCO to apply its comprehensive brand strategy process to uncover Schoolio's unique qualities and position it as an inclusive and flexible learning platform that helps unlock every child's potential.
CASCO took advantage of the "oo" in the name to design a logo that forms an infinity symbol, visually denoting the brand position. The colour palette features rainbow spectrum colours, enabling unlimited creative expression. The design elements also include inspiring photographs of children learning, overlaid with imaginative hand drawings that evoke a sense of wonder in a child's mind. The brand messaging utilizes a "child's voice" with simple copy that resonates with both parents and students.
Schoolio offers a broad range of education options, from traditional subject curriculum to learn-at-your-own-pace programs. To organize and categorize this information, we developed a design system incorporating colour to distinguish different grades and electives.
As Schoolio continues to grow, its brand expression will leverage various tools, such as typography and 3D imagery, to effectively engage with parents and students and promote better education options throughout North America and beyond.