White & Lewis

Business valuation experts committed to personalized service.

White & Lewis is a boutique business valuation firm. Its services include business valuations, litigation support, forensic accounting, accounting-of-profits analysis, and damage quantification. The firm's two partners are committed to delivering “big-firm” quality and results with the dedicated, personalized service of a small firm – “Bay Street meets Main Street.”

CASCO worked with White & Lewis to develop a brand strategy and identity package that clearly establishes the firm's position in the market. We set out to explore creative ways to define a brand character that conveys the firm's credibility and reputation. The wordmark we developed features a graphic that frames both initials separately, but the 'W' overlaps the framed 'L' to symbolize the firm’s direct and collaborative approach to every assignment – "being on the client's side with an objective perspective". Graphic devices expand the possibilities for applications of the new visual identity, bringing structure and consistency to all marketing elements. Key messaging appeals to the firm’s clients and colleagues by highlighting the key White & Lewis offering: objective financial intelligence.

Visit White and Lewis' website.

Brand Touchpoints
  • Brand Identity,
  • Brand Strategy,
  • Business Cards,
  • Logo,
  • Marketing Materials,
  • Naming,
  • Photography,
  • Stationery,
  • Website
  • Graphic Pattern
  • Quote Here

  • Logo
  • Branding
  • Quote Here

  • Stationery
  • Card and Folder
  • Business Cards
  • Stationery
  • PPT Template
  • Website Screens
  • Website Pages