SELECTED WORK · BRAND POSITIONING & IDENTITY
Verdemed
Bringing a positive view to a stigmatized market through branding.
- Client
- Verdemed
- Sector
- Medical cannabis
- Scope
- Brand positioning · Visual identity
Brand communications
Creative direction: Diego Casco
A positive
perspective.
Verdemed is a startup medical cannabis brand that is seeking to serve to the needs of the Latin American market. Due to cannabis being a highly stigmatized industry, Verdemed's brand development challenge was to establish market positioning and a visual expression that would place the company alongside recognized and reputable players in the medical and pharmaceutical markets.
Clarity.
Visual expression.
The concept capitalizes on the clarity of the company's name and what it implies, while creating plenty of opportunities for visual expression.
Visit Verdemed's website.
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