Lego reveals first ever bricks made from recycled plastic bottles

Lego still has to put its recycled plastic bricks through further testing before entering production

One of CASCO’s Essential Strategic Branding Principles: Tone of Voice.
Craft messaging that’s genuine. Inspire your audience to identify with you.

See how Lego’s Tim Brooks uses language to include their audience in their messaging.

“We know kids care about the environment and want us to make our products more sustainable”.
– Tim Brooks


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